Wizkid’s strategy with his music is simple: tap into the full spectrum of hits, pack them into an album and watch them unfold and take over.
2014’s “Ayo (Joy)” album had instant favorites ‘Jaiye Jaiye’ and ‘In my bed’ grabbing initial headlines with their high-energy offerings thrilling fans who saw them as easy favorites.
Deep down in those albums were more hit songs which slowly creeped into the playlists of numerous fans. Of all of them, the biggest single from the project – ‘Ojuelegba’ – got the last start.
Simple, unassuming, and highly addictive, the record wrapped itself around the world while no one was looking, tweaking our preferences and spreading like an invisible wildfire, until it got to the doorstep of Drake, who jumped on it and made it official.